Web design and redesign

A site your customer can
use on a phone, outside,
in a hurry

For a local business the website has one job: answer three questions before somebody walks over. What do you do, what does it cost, when can I have it back.

Start a redesign See a laundromat rebuilt across 18 routes

Website redesign services
Web design for small business
Local SEO structure
Schema and FAQ markup

✨ The whole job

Three questions, and nothing else matters yet

Every other decision on a local business site comes after these are answered.

What do you do?

Answered in the first line, in the words a customer would use, not in a tagline about excellence.

What does it cost?

On a page of its own, because it is the first thing people look for and the first thing most local sites hide.

When can I have it back?

Hours, turnaround, and whether you are open right now. This is what decides whether they walk over.

✨ Why you are not found

The page that answers it does not exist

Most local sites are not losing to better writing. They are losing because the page somebody searched for was never built.

What somebody typesThe page that should answer it

what does a wash costA prices page, with the real prices

commercial laundry service near meA commercial page, written for businesses

self serve laundromat hoursHours and services, answered in the meta description

do they take cardPayment methods, stated correctly

wash and fold by the poundThat service, on its own route

Washworld ended up with eighteen of these, each with its own title and FAQ schema. That is the whole trick, and it is structural rather than clever.

✨ What a build covers

What is actually in a redesign

Research first: Keyword research before a word is written, so the pages that get built are the ones people already search for.
A route per question: Not one long homepage. Each question a customer asks becomes a page with its own title, description and schema.
Phone first, outside, in a hurry: Built for the phone held at arm length in daylight, because that is where a local business is actually read.
Speed as the starting point: Images sized properly, no carousel of stock photography, nothing loaded that the page does not need.
Schema so search can read you: LocalBusiness and FAQPage markup, so an answer can show in the result before anybody clicks.
Reviews that are real: Google reviews pulled in as they are. Nothing written on your behalf and presented as a customer.

✨ Proof

A laundromat, rebuilt around what people search

Web design, Toronto

Washworld Coin Laundry

The problem

One page trying to answer every question a customer has, no page for prices, and nothing aimed at commercial customers at all.

What was built

Eighteen routes, each with its own title, description and FAQPage schema, built from real keyword research rather than from a sitemap someone drew. A prices page and a commercial page that did not exist before, both targeting terms competitors were winning unopposed. Real Google reviews on the page rather than written up praise.

What changed

The questions people were already searching for now have a page each, and the site says the same thing the shop does.

Read the full case study

✨ Before you commit

What owners ask about a redesign

Often the second one. If the design is fine and the problem is that the pages people search for do not exist, adding those pages is cheaper and works faster. You will be told which it is before you are quoted.

One per question a customer asks, which is usually more than a homepage and fewer than thirty. Washworld ended up with eighteen, and each one was chosen from search data rather than guessed.

Yes. The parts you will genuinely want to change are editable and the layout is locked, so the site cannot be broken by updating a price.

Real reviews get pulled onto the site as they are, and the site is written to agree with your Business Profile. Hours, payment methods and services have to say the same thing in both places.

It is delivered in stages you can look at rather than in one reveal at the end, so you see the pages that matter most first and can correct them while corrections are still cheap.

Send me your site and one sentence

The sentence being what customers phone up to ask. That question is usually the page you are missing, and it is the fastest thing to check before quoting anything.

Start a project Or read how the search side is handled