A laundromat site rebuilt around what people actually search for, and one wrong claim that was costing the shop customers.
Switch between how the work ran before, and how it runs now.
In the order it was built, and why each part exists.
Keyword research first, before any layout. The pages that got built are the ones people were already searching for and the site did not have.
Eighteen routes, each with its own title, description and FAQPage schema, so a search result can answer the question before the click.
A prices page and a commercial page, aimed at terms competitors were winning unopposed.
The old site advertised card and tap payment. The shop has never taken either. That correction went live with the rebuild.
A customer left a four star review because they arrived expecting to pay by card and could not. The website had told them they could.
After the correction went live, that customer raised their rating. A single wrong sentence on a website had been turning people away at the door, and nobody had connected the two.
A local business is not found through its homepage. It is found through the page that answers one question: what does a wash cost, do you do commercial loads, are you open on Sunday.
Each of those is its own route with its own schema, which is the difference between being in the results and being in the results with the answer already showing.
18
Routes, each with its own schema
2
New pages built from keyword research
1
False payment claim corrected