The second Shopify store, and the half of a product SEO pipeline that had to stop two sibling stores competing with each other.
Switch between how the work ran before, and how it runs now.
In the order it was built, and why each part exists.
A fourteen module structure for every product page, so the output is consistent rather than whatever a model felt like writing that day.
Rules that hold each store to its own terms. Two stores from the same owner bidding against each other in organic search is a self inflicted problem.
Everything lands in a review queue. 30+ products were reviewed and corrected by hand rather than trusted straight out of the pipeline.
Eleven content pages, including five location pages carrying LocalBusiness JSON-LD.
Generating a thousand product descriptions is easy and mostly worthless. The work is in the format, the rules, and the queue that stops bad output reaching a customer.
Every page here went through a gate before it went live.
Smokes Hub and its sibling store sell into the same market. Without a rule holding them apart, the pipeline would have produced two pages competing for the same search.
The anti duplication layer is the part that makes running both worth doing.
14
Modules in the product SEO format
30+
Products reviewed and corrected by hand
11
Content pages, five of them location pages