A designer fashion store running roughly 972 products, where the catalogue size is the design problem.
Switch between how the work ran before, and how it runs now.
In the order it was built, and why each part exists.
With a catalogue this size, collection structure decides whether the store works. That came first.
Designer fashion is sold on presentation. The theme work went into product presentation rather than into effects.
A small store can get away with a grid and a search box. At roughly 972 products, every extra click between a shopper and the thing they want costs a sale.
The work here is navigation and collection design, not decoration.
~972
Products in the catalogue
1
Storefront built around the catalogue, not a template